Yingjie Mu
WORKS
INDEX
ABOUT
Extending the Parsons Festival identity into a cohesive system across print, environmental graphics, merchandise, and digital communication.
PARSONS FESTIVAL
Visual Design · Campaign · Brand Applications
2025 /
Visual Identity Extension / Campaign Design
LIVE APPLICATIONS
Parsons Festival is an annual celebration showcasing work across Parsons’ schools and programs. For the 2025 festival, I worked from the existing visual identity and extended its graphic language across print, environmental, merchandise, and digital applications. (Original festival identity and logo provided by Parsons. My role focused on visual system extension and campaign applications.)
Using the original logo as a foundation, I developed flexible compositions through cropping, scale, color, and modular typography, adapting the system to different formats while maintaining a consistent campaign identity.
ABOUT
Illustrator / Photoshop / Figma
TOOLS
Postcard Design
Pin Series
Environmental Vinyl Graphics
Digital Banner System
Campaign Applications
OUTOUT
Visual Design
Visual Identity Extension
Campaign Applications
Environmental Graphics
Print Design
ROLE
Layout / Graphic Adaptation / Information Hierarchy
The postcard translates the festival identity into a compact editorial format, balancing promotional graphics, event information, and institutional communication.
Print Application / Postcard
Final version
Version 03
Version 02
Version 01
Iteration / Environmental Graphics / Installation
My contribution: Entrance vinyl design and iteration. I exploring multiple compositions before refining the final installation. The iterations focused on scale, visibility, architectural alignment, and how the festival identity could remain recognizable when applied across glass doors and vertical surfaces.
Environmental Graphics / Entrance Vinyl
Graphic Variation / Composition / Merchandise
A series of pin variations reconfigures the festival identity through different crops, orientations, and compositions while maintaining a consistent visual language.
Merchandise / Pin Series
Modular System / Digital Campaign / Brand Consistency
A modular banner system adapts the festival identity across five Parsons schools, balancing individual visual variation with a consistent campaign structure.
Digital Communication / Web Banner
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